Healthcare Provider GEO Domination
How a healthcare provider became the go-to recommendation for AI assistants.
The Challenge
Metro Dental Group, a multi-location dental practice, was competing against 15+ other dental practices in their metro area. Despite excellent service and reviews, they were never recommended when users asked AI assistants like ChatGPT or Perplexity for local dentist recommendations. This was particularly problematic as more patients were using AI tools to find healthcare providers.
Our Solution
We implemented a hyper-local GEO strategy optimized for AI recommendations. This included comprehensive LocalBusiness schema markup, building local authority through community partnerships and local news features, optimizing for location-specific queries, and creating detailed service pages that AI models could easily understand and cite. We also focused on aggregating and showcasing their 500+ patient reviews in an AI-friendly format.
Implementation
- Implemented detailed LocalBusiness and MedicalBusiness schema markup
- Created location-specific service pages with comprehensive information
- Built partnerships with 8 local health and community organizations
- Secured features in 5 local news publications and health blogs
- Optimized review aggregation and display for AI parsing
- Created FAQ pages targeting common dental queries in the area
The Results
AI Recommendations
ChatGPT Citations
New Patient Calls
Appointment Bookings
Local Search Visibility
"We've seen an incredible surge in new patients specifically mentioning they found us through ChatGPT recommendations. This has transformed our patient acquisition strategy."